What makes one mountain sports lover a little better than the next?

In a word, an EDGE

Perhaps the only edge you've had is when you "catch an edge": your ski or board digs into the snow and you start to fall.

But to us an edge is a quality which gives superiority over close rivals - a sometimes small difference, but one that makes all the difference in the world.

The Ski Company has always been proud to help you enjoy your skiing or snowboarding experience.

Yet this winter, and for winters to come, we're ready to help you become... superior.

We have the talent, the equipment, the experience and the strength to give everyone who faces a mountain - beginner, expert, and everyone in between - the EDGE.

You get the EDGE with the absolute best equipment in the business. Not the off brands that come nad go, or the trendy gear that looks cool until you hit the snow. And not just a few brands, the largest selection and broadest range of quality and price in upstate New York.

You get the EDGE with a staff of more than 200 people who are not just sales clerks. Real specialists who know what you should get from your equipment.

You get the EDGE by always having the latest technology at your feet because of our unparalleled trade-in program.

You get the EDGE with our unique lease program that puts you and your family on the slopes for a fraction of the equipment cost.

You get the EDGE with our Training, backed by experienced trainers and equipment. Here in Rochester, for example, we have the exclusive Ski Simulator, which recreates real skiing conditions right in our store.

And you get the EDGE with pricing that's always competitive if not for less, and with sales events throughout the year that are truly the best bargains in the business... anywhere.

The EDGE... that magic that puts ou over the top. It's all yours at The Ski Company.